NEW YORK — Believe it or not, supermodel, producer, TV host and designer Heidi Klum knows what it's like to have damaged hair — daily styling does a number on her hair and scalp. To nurse it back to health, she uses Clear Scalp & Hair Beauty Therapy shampoo and conditioner — which she launched last year — every day for seven days before styling. And to prove the product's effectiveness, she's asking women everywhere to join her in this routine with the 7-Day Scalp & Hair Challenge.
Photo: Supermodel Heidi Klum gets glammed up as part of her Clear 7-day Scalp & Hair Challenge for stronger, more beautiful hair.
"In addition to daily styling, my hair is colored often, which is tough on my scalp and hair," Klum said. "After using the Clear Scalp & Hair Beauty Therapy Damage & Color Repair shampoo and conditioner for seven days, my scalp and hair is nourished and strong, so I can create great styles. Because of these amazing results, I'm asking women everywhere to join me in the 7-day Scalp & Hair Challenge, so they can experience it for themselves."
To participate in the challenge, use Clear Scalp & Hair Beauty Therapy nourishing shampoo and conditioner for one week for stronger, more beautiful hair — or the brand promises money back, guaranteed. Women can share their results with Klum and others at Facebook.com/ClearHairCare, and enter for 1-of-7 chances to win $500 toward their "next best night ever." Consumers can also follow the challenge through Twitter.com/Clearhair or Pinterest.com/Clearhaircare.
Clear Scalp & Hair Beauty Therapy is based on the premise that 99% of hair's natural strength and beauty comes from the scalp, according to the company. The hair care line is infused with Nutrium 10, a rich blend of vitamins and nutrients, and works from root to tip, nourishing the scalp and creating a healthy foundation for strong, beautiful hair.
Clear Scalp & Hair Beauty Therapy shampoos and conditioners are available at mass retailers, select drug stores and supermarkets nationwide, and are available in six customized ranges: Total Care, Damage & Color Repair, Frizz Control, Volumizing Root Boost, Strong Lengths, Moisturizing Dry Scalp; plus an anti-dandruff shampoo, Complete Care.
This month, the line is also adding two new scalp and hair treatments: Damage & Color Repair 7-day Intensive Treatment Tubes and Damage & Color Repair Deep Nourishing Treatment Masks.