COLD SPRING HARBOR, N.Y. — Cirrus Healthcare Products will celebrate two decades of company success in 2013 with the launch of a new line of AquaEars, the company announced Wednesday. The soft silicone AquaEars ear plugs will now be available in a variety of licensed characters, including SpongeBob SquarePants, Dora the Explorer, Disney and Hello Kitty.
“Ear health is an enduring and growing consumer category, and we continue to create innovation and new product offerings to fill out the needs in this space,” stated Drew O’Connell, CEO Cirrus Healthcare Products. “We launched our company two decades ago with the pioneering EarPlanes ear plug for the reduction of ear pressure and discomfort during flight, and it remains a top seller. The new licensed and printed AquaEars lines … are an exciting addition to our product family for 2013, and will help reduce the noncompliance issue with children’s ear plugs.”
AquaEars offer dual protection, sealing out water and reducing ear discomfort due to water pressure, as well as reducing noise for sensitive ears with a noise reduction rating of 30.