CEDAR RAPIDS, Iowa Lil’ Drug Store Products on Monday announced its acquisition of Wellgate Products, a marketer of orthopedic braces and supports designed exclusively for women.
“Lil’ Drug Store leads the way in creating and marketing products for women to help raise their quality of life and to target their specific health needs,” stated Chris DeWolf, president and chief executive officer of Lil’ Drug Store Products. “Similarly, Wellgate Products is a company with a mission and focus that directly addresses the challenge of critical orthopedic care for women who have different needs and body types than men.”
Wellgate’s design process takes into account the unique shape of women’s bodies, the specific types of orthopedic problems women have and a sense of style. “I am confident in Lil’ Drug Store’s ability to take the already successful Wellgate brand to the next level,” noted Sam Braunstein, founder of Wellgate. She emphasized that, “strategically, Lil’ Drug Store’s expertise in growing women’s healthcare brands makes this a great match.”