CHICAGO — Swisse Wellness, one of Australia's leading multivitamin brands, on Thursday announced availability of 15 of its most popular multivitamins and dietary supplements through Walgreens.
"We are impressed by Swisse's growth, commitment to its principles and the research investment in the premium quality of their multivitamins and supplements," stated Robert Tompkins, divisional VP and general merchandise manager for Walgreens.
Academy Award winner Nicole Kidman is the global face of Swisse Wellness and will be featured in the brand's U.S. marketing campaign, Swisse noted.
"Our carefully selected premium ingredients and researched formulations are key differentiators for Swisse products. We believe in providing vitamins and supplements that absorb and perform at high levels and are supported by research," stated Radek Sali, CEO of Swisse Wellness. "Our philosophy is to put our consumers first and deliver on our core principles to celebrate life every day."
The company's U.S. expansion includes opening an office in Chicago, introducing additional product lines and entering new retail partnerships.
The new brand lineup hitting VMS shelves include the company's multivitamins, Men's Ultivite F1 and Women's Ultivite F1, Swisse Ultiboost Wild Krill Oil and Ultiboost Co-Enzyme Q10. Swisse U.S. products are made in America, the company noted.
DSN recently sat down with Sali for some insights into the company’s approach to the U.S. launch.
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