CINCINNATI — Procter & Gamble’s Head & Shoulders, the official shampoo of Major League Baseball, has announced that All-Star pitcher C.J. Wilson of the Los Angeles Angels of Anaheim is the newest athlete to join the brand’s “Mane Man” ambassador team, a roster that includes Troy Polamalu and Brett Keisel of the Pittsburgh Steelers, and Olympian Michael Phelps.
Head & Shoulders and Pittsburgh Steelers Brett Keisel reveal L.A. Angels pitcher C.J. Wilson as new "Mane Man" during a media event at famed Pat O'Briens surrounding Super Bowl XLVII, on Jan. 30 in New Orleans. (Photo by Cheryl Gerber/Invision for Head & Shoulders/AP Images)
During an event in New Orleans surrounding Super Bowl XLVII on Wednesday, Keisel passed the baton — or shampoo bottle — to Wilson, marking the handoff from football season to baseball season.
Representing the brand throughout the 2013 MLB season, Wilson is declaring it’s the “Season of the Whiff” as he introduces guys to Head & Shoulders’ latest product in its “for men” portfolio: new Head & Shoulders with the scent of Old Spice.
“We are excited to bring these two iconic brands together, giving guys a double dose of confidence by not having to worry about flakes and having the handsome scent of Old Spice,” stated Michael Sabbia, brand manager for Head & Shoulders, North America for Procter & Gamble. “Having a guy like C.J., who shows confidence both on and off the field, is a great way to bring scalp and hair care to the forefront for guys everywhere.”
Wilson will be featured in an ntegrated campaign that will include traditional advertising, public relations, in-store displays at major retailers and a consumer engagement movement set to launch in March