PALO ALTO, Calif. — Aisle411 last week announced their Indoor Location Geo-Fence Alerts API was being showcased in the Aisle411 Android application at Las Vegas-area Walgreens stores.
With Aisle411's scalable Indoor Geo-Fence Alerts solution, the platform allows retailers and third-party developers to deliver welcome messages as shoppers enter a store on Android and iOS devices, and deliver messages based on in-store geo-fences on Android devices. The Indoor Geo-Fence Alerts solution builds on top of Aisle411's established and growing indoor map and search solution covering more than 10,000 indoor retail locations.
"One of the most powerful assets brick-and-mortar retailers have is their physical store," stated Nathan Pettyjohn, Aisle411 CEO. "Our Indoor Geo-Fence Alerts API, combined with our indoor map and product search platform, allows retailers to leverage their stores to the fullest extent by digitizing and making their stores mobile," he said. "For example, if a shopper enters a particular area of the store, a retailer might remind them with an alert message on their phone that they can find a bigger selection of related items via the retailer's mobile website, or suggest a special offer located in a different aisle. This truly extends the shopper experience into an endless aisle where the in-store and online purchasing experience is blurred. Retailers can own that complete experience with this new Indoor Geo-Fence Alerts API from Aisle411."
Aisle411's positioning solution leverages a building's existing Wi-Fi infrastructure and sensor information from mobile devices, such as data provided by the gyroscope, pedometer and compass, to deliver precise location information indoors without the need for any specialized hardware or additional infrastructure.