CINCINNATI — Crest Oral-B launched a partnership with dental hygienists this week at CareerFusion, a dental professional career retreat, to gain a better understanding of the current needs and preferences of dental professionals nationwide, the manufacturer announced.
During the meeting, Crest Oral-B celebrated the anniversary of 100 years of dental hygiene by thanking CareerFusion hygienists and revealing its plans to show its gratitude throughout the year at dental conventions, in trades and through promotions on the Crest Oral-B Dental Professional Facebook page.
Hosted from Jan. 5 to 9 in Daytona, FL, CareerFusion is a professional retreat and learning continuum for healthcare professionals seeking growth and development to enhance their career.
Throughout the four-day conference, Crest Oral-B hosted several round-table and one-on-one discussions with the attending dental professionals to better understand their needs, how the brands could support them and what tools enable them to succeed in their profession. Furthermore, these attendees received several products to try in the weeks leading up to the event, as well as a preview of a new power technology.