EL SEGUNDO, Calif. — Murad has announced the launch of Rapid Collagen Infusion, a multi-tasking formula that is designed to fight wrinkles and loss of resilience by promoting collagen and elastin production while maintaining healthy hydration levels in the skin.
Rapid Collagen Infusion, which is part of the company’s Age Reform line, is clinically proven to reduce the appearance of fine lines and wrinkles in two hours, according to the company.
Rapid Collagen Infusion is formulated with Murad’s proprietary collagen support complex to boost skin’s resilience and plump dehydrated skin to reduce wrinkle depth appearance, winged kelp to smooth skin by fostering natural collagen and elastin, and Murad’s proprietary complex, cellular hydro-lock containing apple and lentil seed extracts to plump skin and help smooth fine lines and wrinkles.
“Collagen and elastin keep the connective tissue firm to help hold its shape,” stated Howard Murad, associate clinical professor of medicine at UCLA and founder of Murad. “We lose 1% of our collagen every year starting at age 20. The more collagen we lose, the more fine lines and wrinkles appear, which is why it is essential that we work to increase our collagen levels as we age. We accomplish this not only through topical products but also by living an Inclusive Health lifestyle, which addresses nutritional and emotion needs for optimal skin health.”
Murad’s Rapid Collagen Infusion is priced at $78 and is available on Murad.com, at the Murad Inclusive Health Spa and Murad Inclusive Health Medical Group and will be available in salons, spas and at Sephora and Ulta beginning this month.