BUENA PARK, Calif. — Dr. Fresh, a designer and marketer of oral care products, has acquired the Reach brand of manual toothbrushes from the Johnson & Johnson Healthcare Products Division of McNeil-PPC.
The sale includes rights in the United States, its territories, the Caribbean and Canada. The acquisition does not include Reach-brand floss or other interdental products. Financial terms of the deal were not disclosed.
The Reach brand debuted in 1972 as the brainchild of two engineers and a dentist who together sought to design a toothbrush that could better clean hard-to-reach places.
"Reach is an iconic family brand that is a strong complement to our existing portfolio. At Dr. Fresh, we are capable of moving quickly with brand innovation, resulting in leading-edge, high-performance products at very affordable prices," stated Doug Corbett, president and CEO of Dr. Fresh.