CHICAGO — Rice-A-Roni has introduced single-serve, microwavable, flavored rice cups for people in search of a quick meal.
The instant food brand announced Wednesday the introduction of the new cups, which include long-grain rice, toasted vermicelli and others, and require only water and microwaving for three-an-a-half minutes.
"Rice-A-Roni has been providing families great-tasting and convenient meal-time solutions for more than 50 years," Rice-A-Roni director of marketing Tania Haladner said. "We are always looking to develop new products that deliver unmatched taste, quality and convenience that meet our consumers' needs."
The cups, offered at the suggested retail price of $1.29, come in chicken, creamy four cheese, and cheddar broccoli flavors.