Sales of primary batteries used in consumer products should grow 2.4% each year, according to research from Freedonia Group.
That’s good news for a category that has seen a fair share of decline in recent years. Freedonia Group sees a shift in the product mix toward more expensive primary batteries, particularly superpremium alkaline and primary lithium products.
Alkaline batteries will continue to dominate the market, and should generate 84% of sales in 2015.
The article above is part of the DSN Category Review Series. For the complete Batteries Sell-Through Report, including extensive charts, data and more analysis, click here.