NEW YORK — AccentHealth on Wednesday announced it has purchased the patient education wallboard business of Havas’ Impact division. Terms of the deal were not disclosed.
The acquisition solidifies AccentHealth’s leadership position at the point-of-care, now reaching 26,000 offices and more than 63,000 doctors through its Health Education Television Waiting Room Network that features award-winning programming provided by CNN, the company stated.
"Havas has built a valuable network reaching patients and doctors in a broad range of offices,” stated Dan Stone, CEO of AccentHealth. “The acquisition allows us to expand not only our existing health panel business, but our in-office media platform as a whole," he said. "We have always been committed to providing the best patient education experience for our viewers, their doctors and for marketers. This expansion continues that commitment.”
Specifically, the acquisition adds substantial reach to AccentHealth’s existing “health panel” media business — engaging, graphical wall-mounted displays that showcase relevant, advertiser-supported educational content around health and wellness-related topics.
The company will also be launching a suite of new cross-platform interactive products, complementing AccentHealth’s existing digital waiting room television network. This will provide unique promotional opportunities to advertising partners while further informing patients and enhancing the overall patient experience, the company noted.
“Our marketing partners are looking for both targeting capability and scale,” noted John Curbishley, EVP business and product development of AccentHealth. ”This acquisition further increases our ability to deliver on both of these goals.”