More and more, consumers are turning to OTCs as the first line of defense when they first get sick — regardless of the condition suffered — and that appears to be consistent among AccentHealth viewers. According to an online survey of more than 900 AccentHealth viewers conducted in September, one-quarter of patients said they have increased their use of OTC products in the past year.
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Patient Views is a new, exclusive consumer insights feature that appears in every edition of DSN magazine, as well as the daily e-newsletter DSN A.M. If you could ask 4,000 patients anything at all, what would it be? Send your questions to email@example.com.
Source: AccentHealth. To view the demographic breakdown of participants, click here.