TAMPA, Fla. — Not Your Mother’s hair care is further expanding its distribution by adding Ricky’s NYC to its retail mix.
The “one-stop supershop for everything beauty,” is playing host to a diverse, cult-like following of clients from hip teenagers and their moms to celebrities and pro hair stylists. As of mid-November, Ricky’s NYC has brought in Not Your Mother’s full line of hair care in all its retail stores as well as its online store.
“We are always working on staying ahead of the trend and offer products that offer that something extra,” stated Bethany Pagliarulo, Not Your Mother’s owner. “Ricky’s NYC is an amazing store and will introduce us to their great customers that might not yet have tried our products. Needless to say, we’re very excited to be part of their product mix.”
The line has experienced significant growth in 2012 adding new products, a new line of travel sizes and several major retailers. There are more than 11,500 retail locations in the United States currently selling Not Your Mother’s. The brand has also expanded internationally with success in Australia and this month in the U.K. (through Urban Outfitters). More international locations are expected to come in 2013.