NEW YORK – Procter & Gamble Prestige’s The Art of Shaving grooming brand is joining in the fight against cancers affecting men, by teaming up with global men’s health charity Movember.
Founded in Australia, Movember has developed into a global movement engaging guys to grow and women to support the "Mo" — slang for moustache — for the 30 days of November. Along the way, these participants raise awareness and funds for men's health, specifically prostate and testicular cancer initiatives. The Art of Shaving encourages their well-kempt brethren to grow and groom bold Mo's and participate in Movember's 6th annual U.S. fundraising event.
To participate, men and women start by registering on Movember.com. From there, men must start Nov. 1 clean-shaven and grow their Mo for the month. As the Mo grows, it becomes the "hairy ribbon" for men's health, and the guys growing them become walking billboards for 30 days. The Art of Shaving on Nov. 1 is inviting all registered MoBros to a complimentary Movember Hot Towel Shave available at the brand's Barber Spa locations.
The Art of Shaving is calling on the members of their "brotherhood of shaving" across the country to register to participate, and pledges to match team donations made at The Art of Shaving stores or via the brand's Movember team, up to $25,000.
The brand is kicking off the partnership with the release of the limited edition Horn Moustache Comb and grooming book, The Moustache Grower's Guide written by Lucien Edwards.
"Movember is about men growing and women supporting the growth of real moustaches to open up much-needed dialogue around men's health issues. We've found that each moustache generates 2,413 conversations in-person and online during the month, raising awareness which is saving and changing lives," stated Adam Garone, CEO and cofounder of Movember. "Our success is due to the 855,203 amazing supporters who participated globally in 2011, raising $126.3 million to change the face of men's health."