CHATSWORTH, Caif. — Natural personal care manufacturer Nature’s Gate has partnered with international nonprofit organization WaterAid, a charity dedicated to improving access to safe water, sanitation and hygiene education.
As part of this partnership, Nature’s Gate will complete eight new rainwater-harvesting systems and deliver sustainable supplies of safe, clean water to at least 4,000 people by the end of 2012, the company stated.
Only 1% of the Earth’s water is suitable for human use and consumption, nearly 800 million people live without access to safe water, and some 2,000 children die every day from water-related diseases, the company stated. The water crisis is one of the largest public health issues of our time and families and communities are forced to live in poverty, without access to safe, clean water and sanitation, without adequate health care, education or economic opportunities. Rainwater harvesting is a simple and low-cost technique for generating permanent, safe water sources.
The news comes as both Nature’s Gate and the United States Clean Water Act, the nation’s first law intended to preserve Earth’s most valuable natural resource, celebrate their 40th anniversary.
To further celebrate the environmental milestone, Nature’s Gate has revisited its roots with a special-edition body wash. Packaged with a vintage-style bottle, logo and label design, the 40th Anniversary Herbal Body Wash is reminiscent of their original Rainwater Shampoo.