ST. LOUIS — Budweiser announced that its season-long campaign, "Walk-off a Hero," raised $2.5 million for the Folds of Honor Foundation, a nonprofit organization dedicated to providing educational scholarships to families of fallen or injured soldiers.
For each of the 205 walk-off wins during the 2012 regular baseball season, Budweiser donated $5,000 to FHF. In addition to the "Walk-off a Hero" program, Budweiser contributed a portion of all sales from May 20 through July 7, raising a total of $2.5 million for FHF. Budweiser presented the donation to FHF founder Major Dan Rooney and the organization on Oct. 3 in front of 42,509 people at Busch Stadium in St. Louis.
"Walk-offs are one of the most exciting ways to win in baseball," said Rob McCarthy, Budweiser VP at Anheuser-Busch. "Knowing that each walk-off this season will help support and honor our wounded or fallen heroes and their families made each walk-off even more exciting and meaningful."
Since 1987, Anheuser-Busch and its foundation have donated nearly $11 million to military charities, including the USO, Intrepid Fallen Heroes Fund, Pentagon Memorial Fund, Marine Corps Heritage Foundation, the Special Operations Warrior Foundation, Hispanic War Veterans of America, Paralyzed Veterans of America and the Korean War and Vietnam War Memorials.