TORONTO — In support of Shoppers Drug Mart’s ongoing commitment to women’s health, the company and its associate-owners have announced that the 11th annual Tree of Life campaign will run from Sept. 29 to Oct. 26.
The national four-week campaign has raised more than $17 million dollars in the past, with the projected goal of $2.3 million this year to help fund local women’s charities across Canada.
The campaign provides customers with the opportunity to purchase and personalize a “Tree of Life” icon: a “leaf” for a loonie, a “butterfly” for $5 Canadian dollars, an “acorn” for C$10 and a “cardinal” for C$50. The icons are prominently displayed on the Tree of Life in all participating stores and 100% of campaign proceeds are donated to local women’s health organizations.
The Tree of Life campaign is one of the leading partnership programs of the Shoppers Drug Mart WOMEN platform
— the company’s commitment to improving the health of Canadian women in body, mind and spirit.