STILLWATER, Minn. — Supervalu banner Cub Foods, KSTP-TV, MOM Brands, Dr Pepper Snapple Group and Dean Foods on Tuesday announced a partnership to sponsor the Hunger Action Month food drive under the banner "Give a Little, Feed a Lot" during September at all Cub Foods stores in Minnesota.
To officially celebrate the start of Hunger Action Month, the Cub Foods store in Shorewood, Minn., will host a "Dash for Hunger" supermarket race between local dignitaries on Sept. 6 at noon. Participants will race around the store pushing grocery carts and collecting nonperishable food. With only three minutes on the clock, the goal is to collect as much product to benefit families who rely upon the Intercongregational Communities Association Food Shelf for assistance. Cub Foods will donate the equivalent dollar amount of groceries, with two local Rotary clubs matching Cub's donation dollar for dollar.
Dr Pepper Snapple Group is serving as a primary sponsor of Hunger Action Month. As part of this effort, they are donating $25,000 to Second Harvest Heartland to help families in need.
All proceeds will benefit Second Harvest Heartland and Minnesota's Feeding America Food Banks, including Channel One Food Bank and Food Shelf, Second Harvest Northern Lakes Food Bank and Second Harvest North Central Food Bank, as well as dozens of local food shelves.
Cub Foods customers and Minnesota residents can support the cause in one of two ways: by purchasing any dry packaged food or a "Community Cupboard Bag" that is already filled with a complete meal and placing it in the specially marked donation bin in the store, or by rounding up their grocery bill to the nearest dollar at the checkout register and donating the change. All food bin donations will benefit local food shelves, and customer cash donations will go to Second Harvest Heartland.