BOSTON —Yellow Wood Partners has acquired mass market fragrance provider Parfums de Coeur, whose brands include Body Fantasies, Designer Imposters and BOD Man.
Yellow Wood is acquiring PDC in partnership with the company’s management team, who also are investing equity into the business. Financial terms of the deal were not disclosed.
“We are pleased and excited to invest in PDC to support its continued domestic and international growth,” said Peter Mann, a Yellow Wood founding partner and the new chairman of Parfums de Coeur. “The company’s experienced and committed management team will be a huge asset as PDC continues to expand and innovate. We look forward to working with them. Parfums de Coeur is precisely the kind of company that Yellow Wood was created to help. The company’s strong brands, unique positioning, deep retail distribution and dedication to quality are what we look for in successful and growing consumer businesses. Moreover, our experienced Yellow Wood operating team will enhance and complement PDC’s exceptional management talent.”
“Since its founding over 30 years ago, PDC has pioneered the expansion of the mass fragrance category, consistently offering the highest quality products to its consumers at widely accessible price points,” added Dana Schmaltz, a Yellow Wood founding partner. “The company’s success has been led by its strong track record of developing unique and innovative products, supported by differentiated marketing and strong retail relationships. We are excited to partner with management to help accelerate their growth vision into new opportunities, both domestically and overseas. Just as important, we are eager to work with management to identify complementary add-on brands or businesses to further expand the company’s footprint.”
“The Yellow Wood team recognizes the quality products, systems and people that make Parfums de Coeur the leading player in its categories,” Parfums de Coeur CEO James Stammer said. “We are extremely impressed with Peter and Dana and grateful for their support and confidence. The strong operating resources Yellow Wood brings will further enable us to grow our brand platform, while continuing to provide both our consumers and retail partners with the quality and excellence they have come to expect from Parfums de Couer.”