LONDON — As part of its support of the Paralympic Games, Procter & Gamble, a worldwide Olympic partner, has announced a grant of $50,000 to fund youth sports programs targeting children with physical disabilities.
The grant is part of the company’s donation to the United States Olympic Committee’s P&G|Team USA Youth Sports Fund, which provides broader access to youth sports programs in the United States.
P&G also is supporting moms of U.S. Paralympians through the “Thank you, Mom” gift of a $1,000 Visa reward card to help offset the travel costs of athletes’ families to the London 2012 Paralympic Games, as well as beauty services from P&G brands, including Pantene and CoverGirl for moms and families of U.S. Paralympians while in London.
The grant consists of support for both The United States Association of Blind Athletes and U.S. Club Sitting Volleyball. The USABA grant will go toward the organization’s “Sport 4 All” initiative, which provides recreational and competitive sport opportunities for youth who are blind and visually impaired. The Sitting Volleyball grant will be used to expand grassroots clinics and to support the first annual sitting volleyball summer camp for disabled youth.
P&G’s support for families of Paralympians in London, in addition to the grants and the gift, includes such salon services as haircuts, styling, makeup treatments and manicures provided by leading P&G brands, including Gillette, Pantene, CoverGirl and Clairol. Athletes will enjoy a similar salon in the Athlete Village, along with a dental clinic with services provided by Crest and Oral-B.
P&G also is activating its Paralympic Games partnership with a marketing campaign that includes real-time social media support and public relations efforts.