SAN ANTONIO — Mission Pharmacal will "aggressively" market its head lice kit during the back-to-school season, the company said Wednesday.
The company said it would market the prescription Lycelle kit for the season, when lice infestations are often most rampant. The kit is a drug- and pesticide-free way of eliminating lice and nits that requires a single, 10-minute application.
"We think it's a good idea to fill a prescription for a Lycelle kit before a lice outbreak," Mission Pharmacal senior director of pediatric prescription products Clint Corwin said. "If my child came home scratching his head, I wouldn't want to lose time waiting for calls between the pediatrician and the pharmacy."