The pet category remains strong. The American Pet Products Association expected that consumers will spend $52.87 billion on their pets this year. About $12.56 billion of that will be spent on supplies and over-the-counter products.
Bob Vetere, president of the organization, said the category’s next big area will be health-related products, treats and foods. “We are keeping our pets longer and are looking to keep them healthier right from the beginning,” he said.
The article above is part of the DSN Category Review Series. For the complete Pet Care Sell-Through Report, including extensive charts, data and more analysis, click here.