Impulse purchases are a big part of the electronic accessories segment for the drug channel. Drug stores see strongest sales in such commodity items as blister-packed cameras and camcorders, personal music players, headphones, iPod docks and blank media, according to TWICE’s Alan Wolf. A recent TWICE Top 100 Report said CVS and Walgreens saw a slight decrease in consumer electronics sales in 2011, while Rite Aid category sales were up nearly 6%.
The article above is part of the DSN Category Review Series. For the complete CE Accessories Sell-Through Report, including extensive charts, data and more analysis, click here.