NEW YORK — What type of makeup is hot? That which offers skin care benefits.
Recent research by market research firm the NPD Group found that 86% of women said they use makeup that offers skin care benefits, with moisturizing and SPF protection being the two most sought-after benefits.
When it comes to mascara, the most popular benefit is thickening/volume. When it comes to lipstick, the most important benefit is long-wearing, while for foundation it is “evens out skin tone.”