Tattoo Goo recently introduced an incremental traffic-driving opportunity with its body art aftercare kit of the same name. Tattoos no longer are taboo as more than 12 million adults sport permanent body art, including 25% of those between the ages of 30 and 39 years, and 12% of those between the ages of 40 and 49 years.
Today’s aftercare protocol has the recently inked reaching for A+D ointment. But Tattoo Goo, which estimates the total market may exceed $100 million, fields not only its aftercare regimen but also a maintenance oil to prevent fading.
The article above is part of the DSN Category Review Series. For the complete First Aid Sell-Through Report, including extensive charts, data and more analysis, click here.