WHITE PLAINS, N.Y. — Brand strategy firm Little Big Brands on Thursday unveiled the new look for Meda Consumer Healthcare's Feosol line of iron supplements.
Among the changes, each SKU has the pill form embossed and anchors the design at the bottom of the pack. A mix of spot and matte varnish provides depth, dimension and interest on shelf.
“You really have to applaud the Feosol brand team,” Little Big Brands creative dreictor John Nunziato said. “They were fearless in their approach to this redesign. … The new Feosol look is breakthrough in the category. It’s feminine without being cliché, and straightforward in a category that is notoriously hard to shop.”
The new packaging is rolling out nationwide this summer.