WASHINGTON — The Council for Responsible Nutrition on Tuesday announced it will join the new professional networking website Generation NP, an online community that enables its users to have easy access to information most relevant to nurse practitioners.
CRN will represent the dietary supplement industry by providing content about dietary supplements to thousands of nurse practitioners. CRN is similarly involved in Pharmacist Society — an online community sponsored by The Drug Store News Group —the association stated.
“Nurse practitioners are an important resource for consumers when it comes to health,” stated Judy Blatman, SVP communications at CRN. “Our involvement with this group of healthcare practitioners began several years ago through the American Academy of Nurse Practitioners Foundation, and we’re pleased to learn that AANP is a member of Generation NP. In addition, working with Pharmacist Society has enabled us to hold webinars, post news and communicate directly with pharmacists, and we look forward to Generation NP providing the same important opportunities.”
This effort is CRN’s latest in a series of social media engagement initiatives undertaken by the association to reach a variety of audiences with science-based information about dietary supplements. In addition to participating on Generation NP and Pharmacist Society, CRN last year partnered with the AANP Foundation on a joint education campaign to help raise the level of awareness within the supplement industry and with consumers about the valuable role of nurse practitioners in the quest for good health.
More recently, CRN partnered with the Food Marketing Institute to remind pharmacists about their legal obligations when selling dietary supplements in a retail setting. CRN developed an insert page, endorsed by FMI, specifically for retail pharmacists in the online brochure “Roadmap for Retailers.” Further, the CRN Foundation’s “Life…supplemented” consumer wellness education campaign is ramping up its online efforts, having added to its website a community of bloggers and a supplement library, both of which will also be available from its soon-to-be-launched mobile app.