BOCA RATON, Fla. — Celsius Holdings on Monday welcomed Tony Little, worldwide fitness icon and Fitness Hall of Fame Inductee. According to the company, Little has been brought onboard to help further establish Celsius as a breakthrough fitness beverage and highlight the product’s one-of-a-kind features in upcoming marketing initiatives as Celsius' official Fitness Ambassador.
“Tony's partnership with Celsius will have a direct global impact on Celsius brand awareness as our Fitness Ambassador,” stated Gerry David, president and CEO of Celsius.
“I love the idea that Celsius is a drink that burns calories while providing you with healthy energy," Little said. "I drink Celsius before my workouts and can truly feel the benefits. … As I used Celsius, it became clear that this was a product that I wanted to recommend and a company that I wanted to be a part of.”
Little has encouraged more than 45 million customers in more than 80 countries to lead a more active and healthy lifestyle while generating more than $4 billion in revenue. Inducted into the Fitness Hall of Fame in 2006, Little's reputation and voice is a trusted one within the fitness and wellness industry, making him an ideal partner for the Celsius brand, the company stated.
Celsius is a "negative-calorie drink." Citing multiple clinical studies, Celsius noted that drinking Celsius before exercise has been proven to help burn up to 100 calories per serving, boost metabolism, reduce body fat, increase endurance and provide energy. It comes in seven flavors, carbonated and noncarbonated, and also in powder-stick packets that can be mixed with water.
Celsius contains no sugar, no high-fructose corn syrup, aspartame, artificial preservatives, flavors or colors, and is low in sodium.