What’s the buzz in beauty? Walking the NACDS Marketplace show floor, there is definitely more of the same old same old, but DSN beauty expert Antoinette Alexander found several products she thinks will make the cut.
Crystal is targeting guys for the first time with its new Crystal Rock all-natural body spray and deodorant. Yes, there are other body sprays on the market, but what sets Crystal apart is that it combines odor-killing natural mineral salts with 100%-natural fragrances to provide 24-hour protection. It is available in three different fragrances: Onyx Storm, Granite Rain and Cobalt Sky.
Lornamead is aiming to put a lock down on hair color maintenance with its new Finesse Color Lock styling products — a new advanced system to get longer-lasting color as part of a regular home styling routine. The formula contains a patented polymer system with water-resistant, film-forming properties. The polymer sets hair and helps seal in hair color pigments, allowing hair to retain up to 75% more color through repeated shampooing.
Pacific World is providing mass-market beauty mavens with a DIY approach to what they were experiencing in the salon but for a fraction of the cost. Enter SensatioNail. The new SensatioNail Invincible gel polish, which is under the Nailene brand, works with an LED light. It is a collection of at-home gel polish products that provide users with up to two weeks of damage-proof wear.
Natural personal care company Tom’s of Maine has introduced Naturally Dry, which it has positioned as the first antiperspirant stick made entirely from natural ingredients. Naturally Dry is formulated with antimicrobial olive leaf extract and 100%-natural fragrance to offer 24-hour protection.
Parents who are working to establish healthier oral care habits in their children now can enlist the help of Angry Birds. Dr. Fresh has entered a new licensing agreement to serve as the exclusive U.S. manufacturer and marketer of Angry Birds-branded oral care products. The collection includes the FireFly Angry Birds Squirt ’N Brush tooth foam. The format represents a departure from traditional toothpaste — instead of being squeezed onto the brush, it is dispensed directly into the mouth.
OMG! There’s a Justin Bieber concert going on in your bathroom! Sort of. Brush Buddies, which develops products with a mindset to make brushing fun, is promoting its Justin Bieber singing toothbrush. The toothbrush features two buttons, each of which will play a song from the pop star for two minutes, the dentist-recommended time to brush your teeth.
HYD for Men is bringing innovation to men’s grooming with its new Razor Shield, a proprietary formula that coats and protects razor blades to prevent oxidation and calcification to extend the life of any razor blade up to four times. Why is this important? National studies have shown that men, on average, are replacing their razor blades every three to five shaves, the company stated. As a result, many men desire an alternative, more cost-saving shaving solution.
Bellaboo is an all-natural skin care system that aims to harmonize skin. The formula is infused with natural ingredients and is high in vitamins, minerals, antioxidants and essential fatty acids. And, with antibacterial and anti-inflammatory action, it helps keep skin flawless and youthful. This funky and youthful line is sure to appeal to girls with its adorable packaging and such fun names as Sweet Sin Chocolate Face Mask and Berry Nice Face Fix Mask.
Move over shave creams and gels for Somersets shave oil. Already being sold in 18 countries, Somersets shave oil is making its U.S. debut here at Marketplace. The shave oil is available for both men and women, and is made from organic essential oils. The bullet-shaped bottle may be small in size but don’t let that fool you. You only need a few drops per shave, so one bottle offers 90 shaves for men and 60 shaves for women.
Positioned as the next generation in exfoliation, Le Edge is a hygienic personal exfoliating tool that is designed to replace the need for loofahs, chemicals, scrubs and battery-powered skin devices. The tool features a surgical-grade, stainless-steel edge that, when drawn across moistened skin, removes dirt, dead skin cells and debris.
It’s like a surgical mask for your toothbrush — that’s the general thinking behind the IntelliDent Toothbrush Shield. Unlike the plastic toothbrush covers that have long been on the market, this is made of a nonwoven material that wicks moisture away from the toothbrush. It accelerates the drying process and is said to be 99% effective in reducing the risk of bacterial and viral transfer from both airborne and surface microbial contact. Each disposable shield is individually wrapped and can be used for up to seven days.