LOS ANGELES — Hair care brand Curls, which is geared toward the multicultural and ethnic market, has announced the launch of its new cocktail line of hair care products, each formulated to address a different issue that those with naturally curly hair may experience.
“Our curly hair cocktails are just what women have been wanting and needing,” said Mahisha Dellinger, founder and CEO of Curls, a company specializing in organic hair care products for naturally curly hair. “They can truly help people be the life of the party. This is one happy hour that leaves you feeling and looking great.”
The Curls line of cocktails comes in such varieties as Coconut Sublime Conditioner, Curl Ecstasy Hair Tea Deep Conditioner, Cashmere Curls, Curls Milkshake, Curls Goddess Glaze, and Champagne and Caviar Curl Elixir. They are also available in kits, such as the Transitioning Diva Kit, the Active Woman on the Go Kit, and Curls Custom Cocktail Kit.
All Curls products have been created with certified organic ingredients, as well as exotic oils hand-pressed in Bali, the company said. They contain natural oils, such as aloe leaf juice, panthenol, mango, shea butter, and murmur butter. Each of the cleansers, conditioners, and moisturizers in the five varieties of cocktails has been designed to give naturally curly hair, especially ethnic hair, a more natural and beautiful look, as well as to help replenish it, so that hair doesn’t feel dried out or look frizzy.
Curls is available for purchase at such retailers as Target, Rite Aid, CVS, Sally’s, Walgreens and Walmart (end of 2012).