NEW YORK — Coty, in association with Lady Gaga's Haus Labs, is releasing in September the artist's first fragrance, called Lady Gaga Fame.
Lady Gaga Fame is the first-ever black Eau de Parfum that sprays clear and becomes invisible once airborne. The black-to-clear fragrance is an innovation of patent-pending fluid technology, exclusively launched with Lady Gaga Fame.
The innovations go beyond the black-to-clear fluid: The olfactory structure itself also is rare for the fragrance industry. Traditionally, perfumes have a pyramidal structure — a hierarchy of sorts with top, middle and base notes. This fragrance, on the other hand, has a unique structure called the "push-pull technology," where the ingredients interact together to highlight different olfactive aspects of each note at the same time, without any hierarchy.
The scent is built around three main accords: dark, sensual and light. The dark accord was inspired by belladonna, the deadly nightshade possessed by haunted beauties since the 18th century. From this darkness, the fragrance evolves to a fusion of dripping honey, saffron and apricot nectar. The rich floral layer of crushed tiger orchid and jasmine sambac embodies timeless beauty. The accords work together to create a fragrance of floral and fruity elements, with the star ingredient inspired by belladonna leveling out the whole fragrance and giving Lady Gaga Fame its signature as a scent.