PHOENIX — The Apothecary Shops are rebranding to become Avella Specialty Pharmacy, effective in August, the company announced Wednesday.
"We are rebranding to establish a single entity that more accurately represents the evolution of our company," stated Keith Cook, president of Avella Specialty/Apothecary Shops. "In doing so, we anticipate it will be easier for customers and partners to communicate with us."
The letters within Avella are selected from key words in the company's mission statement: Health, Devotion and Excellence. The new infinity logo illustrates the continuous and uninterrupted commitment to patients and providers.
"Our company fundamentals have not changed. We have the same leadership, store locations and commitment to clinical excellence and patient care," Cook said.
A new brand video and updated registration is available at the company's new website at Avella.com.