MINNEAPOLIS — Beauty brand Pixi, developed by makeup artist Petra Strand, is focusing on the eyes this fall, as evidenced by its new product lineup slated to hit Target stores and Target.com in August.
New products for fall 2012 include:
Large Lash Mascara ($18): This mascara amplifies lashes with extreme volume and intense color. The oversized brush separates lashes, creating volume in a single sweep. Added vitamins E and B5, and bamboo extract work to nourish and condition for healthy, silky lashes.
Shade Quartette ($22 each): Four complementary shades in this eye shadow palette, allow for natural, sophisticated tone-on-tone application. Each palette provides foolproof eye enhancement without the need for blending. Vitamin E soothes eye area and mineral pigments help reflect the light. Available in shades of gold, shades of peach and shades of nude.
Natural Brow Duo ($18): This dual-ended tool helps to keep brows in perfect shape. On one end, the waterproof brow-powder pencil has an angled tip for precise application. The other end includes a tinted soft-hold gel infused with vitamin B5 to keep even the most unruly brows in place.
Lash Line Ink ($16): Designed to stay put for up to 12 hours, this nonfeathering, waterproof ink liner has a flexible precision tip that goes on smooth and dries quickly for a defined look that promises not to smudge or fade.
Waterproof Makeup Remover ($14): This makeup remover is a dual-phase formula to lifts away even the most stubborn waterproof and longwearing eye and lip formulas. Honey extract soothes and conditions, leaving skin refreshed and makeup-free.
Also coming out in August are new shades for blush (Rosy Rouge), lip and line (Peony Pretty, Bare Berry and Orchid Rose) and nail color (Evening Emerald, Classy Cocoa and Amazing Amethyst).