NEW YORK — Procter & Gamble, in partnership with Walmart.com, is targeting urban shoppers in New York and Chicago throughout the month of June to offer savings on limited-edition everyday essentials.
Through the promotion — which kicked off in Chicago on Wednesday and launched in New York on Thursday — P&G is bringing to life its “everyday needs delivered for free” message for consumables.
Consumers scan a QR code on their smartphone, which takes them to Walmart.com where they can shop the “pop-up” store. The store is comprised of 32 SKUs of limited edition, 2012 Olympic-branded products from such brands as Tide, Bounty, Pampers, Head & Shoulders and Gillette. Orders that are $45 or more are then home delivered for free.
In New York, P&G is leveraging the concept via the @PGMobile truck, which is fully wrapped in a “pop-up” store experience. The truck will be touring the city throughout the month of June, stopping at such prime areas as Union Square Park, Fashion District and the Big Apple Barbeque Block Party. On Thursday morning, the truck was parked near Rockefeller Center.
The truck also features an image of Gillette brand ambassador Tyson Gray, a triple World Champion, an American record holder and the second-fastest man in history.
Those urban shoppers who stop by the truck to check out the promotion will take away a sample bag containing Downy Unstopables, a Gillette ProGlide razor and a “takeout menu” featuring QR codes so consumers can shop anywhere, anytime.
In Chicago, P&G has brought the experience to urban shoppers by wrapping all 12 bus shelters located along the Magnificent Mile and Michigan Avenue in a “pop-up” store experience. Featuring nine limited edition Olympic SKUs and four Olympic athletes, the bus shelters have QR codes so urban shoppers can scan and buy instantly.
Four-time Olympic champion swimmer Summer Sanders was on hand Wednesday to help kick off the event in Chicago.