ENGLEWOOD CLIFFS, N.J. — Nexxus Salon Hair Care has inked a multiyear partnership with the Tony Awards as its official and exclusive beauty partner, making Nexxus the first beauty and hair care brand to partner with the Tony Awards.
Nexxus will give fans unprecedented red carpet and behind-the-scenes beauty and fashion access throughout the awards. Specifically, during the 66th Annual Tony Awards this year, Nexxus will share exclusive behind-the-scenes content via the brand’s Facebook and Twitter pages. Content will include live commentary and images from the awards and the red carpet.
In addition to delivering behind-the-scenes beauty and fashion access, Nexxus will be sponsoring the live simulcast of the Tony Awards in New York's Times Square during the award ceremony on June 10.