PLANO, Texas — Doritos and The Lonely Island announced a donation of $250,000 to the Berkeley Unified School District, located in Berkeley, Calif., as a part of their collaboration on the annual Doritos Crash the Super Bowl contest.
The donation is a result of The Lonely Island's participation in Doritos' Crash the Super Bowl contest, a competition in which consumers are invited to create homemade ads for Doritos, one of the flagship brands from PepsiCo's Frito-Lay division. BUSD and The Lonely Island have designated the funds for improvements to the Berkeley Community Theater, which is located on the Berkeley High School campus and used by district students for music and theater performances.
"Working with The Lonely Island has been a real pleasure, and they have truly embraced everything about this program," Frito-Lay North America VP marketing Ram Krishnan said. "Their involvement in Crash the Super Bowl has served as an inspiration to Doritos fans with dreams of pursuing an entertainment career, and we felt it was only fitting to show our gratitude by helping them give back to where their success got its start."