ST. LOUIS — Budweiser once again has tapped actor Nick Offerman to serve as spokesman of the company's water conservation campaign.
Budweiser's "Grow One. Save a Million." campaign is encouraging men to grow their beards and also asking both men and women to take additional pledges, such as shortening their showers and/or turning off the faucet while brushing their teeth, in an effort to help consumers understand the impact their everyday habits have on the environment. As spokesman, Offerman said he seized the opportunity to make an impact with his beard.
"Contrary to my usual philosophy, by doing nothing, you can actually do something," Offerman said. "Put down your razor. Step away from the sink. And know that by shaving a few minutes from your morning routine, you're also saving the planet."
Budweiser is inviting consumers to join Offerman in making a pledge and invite their friends to do the same on the company's Facebook page. Participants can commit to a range of options, as well as upload photos of their stubble and full-grown beards to the Grow One Photo Booth.
"It's great to have Nick join us in celebrating World Environment Day [on June 5] and leading the charge to encourage adults to take simple steps to help conserve water," said Kathy Casso, VP corporate social responsibility for Anheuser-Busch. "Grow One is a fun way to spread the word about Budweiser's commitment to water conservation. In fact, our breweries have reduced water use by 37% in the past four years alone."
In line with its annual recognition of World Environment Day, Budweiser again will donate $150,000 to River Network to help support watershed conservation projects in each of the company's brewery cities, as well as Oklahoma City and Idaho Falls.