NEW YORK — Cosmetic Executive Women recently recognized the most innovative beauty products of the year at the 18th Annual CEW Beauty Insiders’ Choice Awards.
The award-winning products ranged across 29 categories, including cosmetics, hair care, skin care and the newly added nail category. There were more than 625 entries and146 finalists.
The CEW Beauty Awards is the only awards program where the winners are determined exclusively by beauty industry professionals. More than 4,600 CEW members selected the winners.
“When it comes to buying beauty products, women are looking for proven performance and claims they can trust,” stated Carlotta Jacobson, CEW president. “The CEW Beauty Awards seal helps consumers cut through the clutter so they can make an informed decision about the best products in the marketplace. A CEW Beauty Award-winning product signifies the ultimate endorsement from beauty industry insiders, providing the peace of mind the customer needs.”
In addition to recognizing product innovation, CEW announced the winner of the Indie Beauty Award for the brightest new start-up in the world of beauty. This year’s winner is Supergoop.
The CEW Best Seller Award recognizes the product categories with the most growth in sales and the best-selling product in that category for both mass and department stores. Winners are based on retail sales data from SymphonyIRI and the NPD Group. This year’s winner was Sally Hansen Salon Effects real nail polish strips for mass and Lancôme Visionnaire [LR 2412] advanced skin corrector for department stores.
This marks the first year for the CEW nail product category. The award was created based on the strength of the nail category in the marketplace. This year’s winning product was Sally Hansen Salon Effects real nail polish strips.
Also new this year, CEW invited top beauty bloggers and online beauty thought leaders to present at this year’s CEW Beauty Awards.
The 2012 CEW Beauty Awards winners are:
BATH AND BODY
FACIAL SKIN CARE
INDIE BEAUTY AWARD
ECO BEAUTY AWARD
BEST SELLER AWARD
CEW continues to help catalyze sales of the winning products by highlighting them through national retail partnerships with CVS/pharmacy, QVC, Beauty Bar and HauteLook. Throughout the year, the 2012 Beauty Award Winners will display the winners’ seal and will be showcased with custom promotions in store, online and on TV. In addition, a gift box of finalist and winning products will be co-branded with Beauty Bar, allowing consumers to try some of the new products.
The 2012 CEW Beauty Awards are sponsored by Allure, Givaudan, CVS/pharmacy, Crest 3D White, Veet, QVC, Kotex, Beauty Inc, Arcade Marketing, HauteLook, HBA Global Expo, RPG, MaCher, Albéa, Rpr Marketing Communications, Restylane, Script to Screen, Beauty Bar, KraftWorks, Consultancy Media, Suite K, Raw Media Network, Proof Seven and WWD. Categories are defined by NPD and votes are tabulated by Ernst & Young.