PITTSBURGH — GNC last week partnered with Discovery Fit & Health on "Transformation Diaries," a custom Web series that follows four women working to achieve their personal "live well" goals. Fitness expert JJ Virgin is serving as the women’s mentor.
"'Transformation Diaries' brings to life GNC's mission of helping people live well every day by providing products and information that have a positive influence on their lifestyles," stated Jeff Hennion, EVP and chief marketing officer and e-commerce at GNC. "These four women have unique histories and are pursuing widely different goals, but their journeys share a spirit and tenacity that will resonate with anyone who has fought to make a change in their lives."
"Discovery Communications delivers the most compelling real-world stories to viewers across platforms, and we are excited to partner with GNC for 'Transformation Diaries,'" said Guhan Selvaretnam, SVP digital media for Discovery Communications.
In addition to their personalized webisodes, "Transformation Diaries" will chronicle each woman's journey through first-person blog and vlog posts, providing online audiences with a monthly behind-the-scenes look at the women's struggles and accomplishments. The participant plans, which include exercise, nutrition and supplement regimens, will be available online for viewers to follow as well.
The four women whose transformations will be chronicled include:
To check out the Web series, go to DiscoveryHealth.com/transformation.