NEW YORK — Coty announced on Friday the unveiling of its new corporate website, which modernizes the company's digital presence and is designed to reflect Coty's innovative "Faster. Further. Freer." corporate culture.
Iris Worldwide — an independent, integrated marketing agency — created the new website, located at Coty.com. The new site incorporates the most current content from each of Coty's 50+ brands' Twitter, Facebook and YouTube pages, creating a continuously evolving site.
"The refreshed Coty website provides a live snapshot of a brand's world through a real-time, socially enabled experience," stated Sean Reynolds, global creative director at iris. "The new site construction pays homage to each brand, granting them control over their individual pages in order to convey a unique brand personality."
Coty's brands include Adidas, Beyoncé, Calvin Klein, Davidoff and Rimmel. The site highlights the company's portfolio of fragrance, color cosmetics, nail, and skin and body care labels. Geared toward current Coty employees, prospective talent, media, investors and consumers, the site is unique in its wide range of audiences and serves as a looking glass into Coty's unique corporate culture.
"We are thrilled to announce the launch of our new corporate website, which we feel better represents our culture, constantly evolving brand portfolio and rich history," stated Coty CEO Bernd Beetz. "By incorporating social media, we are bringing Coty content to a higher level, providing users with accurate, up-to-date information in one central location."
The site also features a newsfeed, located on the homepage, that will highlight brand news and press releases.
Iris Worldwide has been working with Coty since 2008. The agency's previous work with Coty includes the creation and execution of Beyoncé Parfums global website and Facebook page; the Madonna Truth or Dare website; Faith Hill and Tim McGraw's Soul2Soul website and Facebook page; and Rimmel London's fully integrated social media strategy and activation.