MEMPHIS, Tenn. — Earlier this year, Prestige Brands closed the deal on its acquisition of the analgesic Goody’s Powder. And while Goody’s may be characterized as a legacy brand, it is in no way a tired brand — for the 52 weeks ended April 15, sales of Goody’s Powder were up 1.2% to $15.8 million. That’s only the starting line for what will be a new brand race across the analgesics aisle.
One of the original niche brands with a continued resonance in the Southeast, Prestige gets behind the wheel of a brand with a vibrant Facebook presence. And it doesn’t hurt that NASCAR Hall of Famer Richard Petty has helped drive the brand as spokesman over the past year.