Optics Laboratory recently kicked off a new consumer campaign in support of its OcuFresh Eye Wash product. The product, which helps flush eye irritants like pollen, dust and smoke without perservatives, will be featured across the “Mommy Blog” circuit.
“We’re up to about 20 bloggers,” said Don Cormell, sales representative for Optics Laboratory — one of whom has more than 200,000 followers. “The campaign begins in July,” Cormell said. Mommy bloggers are a key niche, Cormell added, because of the need for an eye wash among children. A lot of times, children will wake up with an eye discharge that has sealed their eyes shut. There are a number of possible causes, including allergies or a build up of bacteria.
OcuFresh also is making its first foray into the social media space with a Facebook page and is circulating a 15-second spot featured on YouTube.