SANTA MONICA, Calif. — Energy drink brand Red Bull is extending its line to include Red Bull Total Zero, a beverage that is free of calories, carbohydrates and sugar.
The company said the new product is a "natural extension of the product portfolio," which current includes Red Bull and Red Bull sugar-free energy drinks, and provides the same amount of energy as the original products. The company also noted that the decision to launch the product was prompted by the fact that more consumers are becoming more health conscious.
An 8.4-oz. can of Red Bull Total Zero carries a suggested retail price of $2.19; a 12-oz. can carries a suggested retail price of $2.99; a 16-oz. can carries a suggested retail price of $3.79 and the 8.4-oz. 4-pack carries a suggested retail price of $7.99.