NEW YORK — Unilever has tapped model, producer, television host and designer Heidi Klum to help launch its new Clear Scalp and Hair Beauty Therapy line of nourishing shampoos and conditioners. Klum will star in the 360-brand campaign including TV, print and digital, beginning in May.
"When it comes to women's hair care, the emphasis has traditionally been on the ends, yet 99% of hair's natural strength and beauty comes from the scalp," Unilever's U.S. hair care marketing director David Rubin said. "Scalp is skin and it is important to care for and nourish it just as we care for our skin. New Clear Scalp and Hair Beauty Therapy feeds the scalp and creates the right foundation for stronger, more beautiful hair in just seven days."
The hair care line is infused with Nutrium 10, which is a blend of vitamins and nutrients that are designed to nourish the scalp, creating the right foundation for strong hair from root to tip.
The new Clear Scalp and Hair Beauty Therapy shampoos and conditioners are available in six customized ranges to address various hair and scalp needs for women including: total care, damage and color repair, volumizing root boost, strong lengths, moisturizing dry scalp and complete care. The line will be available in stores this month.
The collection also includes Clear Men Scalp Therapy shampoos and 2-in-1s, which are specifically formulated to meet the hair and scalp needs for men, including: complete care, cool sport mint, clean and refresh, dry scalp hydration, and strong and full. The line will be available this month.
Specifically formulated to meet the hair care needs of African-American women is the new Clear Scalp and Hair Beauty Therapy Ultra Shea. It offers a fully customized range of hair care products including nourishing oil and balm, as well as shampoo and conditioner. The line also will be available this month.