CAMP HILL, Pa. — Rite Aid will be among the industry sponsors of a benefit for women's cancer research, the retail pharmacy chain said Thursday.
Rite Aid announced that it would field run-walk teams for the Entertainment Industry Foundation Revlon Run/Walk for Women events in New York and Los Angeles, while Revlon will donate $25,000 in Rite Aid beauty product sales. The retailer also will offer Revlon coupons online and will sell exclusive nail polish shades.
The New York event, which takes place on Saturday, will be led by a pace car carrying Melissa Moulton of Mansfield, Mass., who won a contest to name a new nail polish shade by telling the story of co-worker Robin DiFlaminies, who continued to work from home while fighting cancer. The shimmery, light-pink shade will be named "Strength of Pink."