WATERBURY, Vt., and MONTVALE, N.J. — A leader in specialty coffee and single-serve brewing systems has partnered with a company known for its whole bean coffee brand in a new multiyear agreement.
Green Mountain Coffee Roasters said Eight O'Clock Coffee's namesake brand, as well as Tetley tea and Good Earth tea, will available in K-Cup and Vue packs for Keurig single-cup brewing systems.
Eight O'Clock coffee K-Cup packs will available beginning this fall, while Tetley teas and Good Earth teas are slated to join the K-Cup pack collection in 2013. Tetley will be available for purchase in the United States, while Good Earth teas will be available in the United States and Canada.
Financial terms of the agreement were not disclosed.
“This new relationship will provide Keurig brewer owners with additional choice by having Eight O’Clock coffee, Tetley tea and Good Earth tea readily available for their brewers,” GMCR president and CEO Lawrence Blanford said. “With this agreement, we are excited to once again deliver upon our promise of supplying unsurpassed quality, variety, and convenience in the Keurig system.”