LOS ANGELES — Men’s skin care line FaceLube Automotive has announced a partnership with former welterweight boxing champion Victor Ortiz to create the Victor Ortiz men’s anti-aging skin care pack.
This exclusive line, “VO by Victor Ortiz,” will launch at the RIO Spa and Salon Memorial Day weekend to coincide with the start of the World Series of Poker Tournaments hosted by the RIO Hotel & Casino, where more than 100,000 men are expected to attend.
FaceLube is adding a knockout punch to their marketing efforts by adding a Victor Ortiz line. Items in the Victor Ortiz Men’s anti-aging skin care series include a natural anti-aging sunscreen for men and premium anti-aging shaving pack.
Both FaceLube and Victor Ortiz are members of the TLK Fusion family. TLK Fusion, a Hollywood marketing firm, has already contributed to the development of several celebrity lifestyle brands.