NEW YORK — Miami Dolphins runningback Reggie Bush is jumping into the entrepreneurial arena as a partner in Barc, an indie men's grooming line whose flagship product is Bump Down razor bump treatment. The football star also will serve as the national spokesman for the brand.
Under the terms of the partnership, Bush will be the face of Barc in an integrated print, TV and social media campaign. Bush will represent the brand as its official ambassador on national television outlets, as well as at soon-to-be announced locations across the United States. In addition, the football star will help the company expand its retail distribution in the United States and globally.
Bush will begin active promotions for Barc's flagship products, Bump Down and Cutting Up. Bump Down provides men with razor bump relief and helps to eliminate ingrown hairs from shaving and waxing. The alcohol- and fragrance-free formula is made with such ingredients as chamomile extract to calm skin and glycerin to keep it moisturized.
Cutting Up is an enriched shave cream that softens hair on contact to ensure a smooth shaving experience. The cream is formulated with a beard softener to reduce razor bumps; bosellia serrata extract, an anti-inflammatory; and glycerin to retain skin hydration.