MINNEAPOLIS — Target has brought in someone with both advertising and retail experience to oversee its marketing efforts. The company announced that Jeffrey Jones II has been named as the company’s EVP and chief marketing officer, effective immediately.
"We are very excited to welcome Jeff to the Target team. Not only does Jeff have a proven track record of success in both the development and execution of countless marketing campaigns but Jeff is also a passionate, dedicated leader who understands the importance of working as a team," Target chairman, president and CEO Gregg Steinhafel said. "Marketing is a key differentiator for Target and I am confident that under Jeff’s stewardship, we will continue to build on our long history of surprising and delighting our guests."
Most recently, Jones served as partner and president of McKinney, a Durham, N.C.-based advertising agency. Under Jones' leadership, the agency achieved record growth and profitability. Prior to his work at McKinney, Jones held several leadership positions at Gap, including serving as EVP and chief marketing officer, where he was responsible for leading marketing strategy, retail store design, store experience and all consumer communication. He also managed Gap’s gift card subsidiary, Direct Consumer Services, serving as president of the division. In addition, Jones previously held leadership positions at MarchFirst, Coca-Cola, Leo Burnett Worldwide and served as president and CEO of LB Works, a Chicago-based advertising agency associated with Leo Burnett
"Target is a brand I've studied and admired as a marketer for more than a decade, and one my family shops almost daily. I am ecstatic to lead the marketing team and help shape the future of one of the world's most loved and iconic brands. There has never been a more dynamic time in retailing and the possibilities for where the guest experience, technology and Target's positioning converge are boundless," Jones said.